Landing pages that are designed to convert

Troy Chillingworth

Website Landing Pages Designed to Convert

Hey there, website owners and marketers! Are you tired of having a high bounce rate on your website? Do you feel like you’re not getting the conversions you deserve? Well, fear not! The answer to your problems may lie in a well-designed website landing page.

A landing page is the first page a visitor sees after clicking on an ad or a search engine result. It’s specifically designed to convert visitors into leads or customers. A well-designed landing page can make all the difference in the world when it comes to converting your website visitors into paying customers.

In this article, we’re going to dive into the world of landing pages and explore what makes them effective. So, sit back, relax, and get ready to create some killer landing pages that will take your website to the next level!

The 5 types of website landing pages

There are different types of landing pages, each with a specific purpose and design.
Let’s explore the 5 most common types of landing pages and how to use them effectively.

1. Click-through landing pages

Click-through landing pages are designed to persuade visitors to click through to another page, such as a product page or a registration page. They often include a headline, a brief description of the offer, and a call-to-action button that leads to the next step in the conversion process.

Google workspace website landing page  image.
Click Through landing page Example Google Workspace

2. Lead generation landing pages

Lead generation landing pages are designed to collect information from visitors in exchange for something valuable, such as a free e-book, whitepaper, or webinar. They typically include a form with fields for visitors to fill out, as well as a compelling headline, an explanation of the offer, and a call-to-action.

Lead Generation Page Example : Life Direct

3. Sales landing pages

Sales landing pages are designed to drive immediate sales of a product or service. They usually include a detailed description of the offer, product images, customer reviews, pricing information, and a call-to-action button. The goal is to convince visitors to make a purchase right then and there.

Sales Landing Page Example: Mighty Ape

4. Squeeze landing pages

Squeeze pages are similar to lead generation landing pages, but they are more focused on getting visitors to sign up for a mailing list. They often offer something valuable, such as a free e-book or report, in exchange for the visitor’s email address. They typically include a form, a headline, a brief explanation of the offer, and a call-to-action.

Squeeze Landing Page Example: Hannahs

5. Viral landing pages

Viral landing pages are designed to encourage visitors to share the offer with their friends and followers on social media. They often include a compelling headline, an explanation of the offer, and social sharing buttons. The goal is to create a viral effect, where the offer spreads quickly and reaches a large audience.

Viral Landing Page Example: The Market

Choosing the right type of website landing page for your online marketing campaign depends on your specific goals and target audience. Each type of landing page has its own unique design and purpose, so it’s important to choose the one that will best serve your needs. By following best practices and testing different types of landing pages, you can improve your conversion rates and grow your business.

What should you include on a well designed landing page?

A well-designed landing page can make all the difference in the world when it comes to converting your website visitors into leads or customers. Here are some key elements that you should consider including on your landing page:

Clear and Compelling Headline

The headline should be attention-grabbing, concise, and clearly communicate the value proposition of your offer.

Relevant Visuals

Visuals, such as images or videos, can help communicate your offer and make your landing page more engaging.

Benefits and Features

Clearly explain the benefits and features of your product or service, and how it can solve the visitor’s problem.

Social Proof

Include social proof, such as customer reviews, testimonials, or trust badges, to build trust and credibility with the visitor.

Call-to-Action (CTA)

The CTA is the button that encourages the visitor to take action, such as “Get started” or “Download now.” It should be prominently displayed and stand out from the rest of the page.

Example of a Call to action Button

Simple Form

If you’re collecting information from the visitor, keep the form short and simple. Only ask for the essential information you need to follow up with the lead.

Mobile Optimization

Ensure that your landing page is optimized for mobile devices, as more and more people are browsing the internet on their smartphones.

A/B Testing

Test different versions of your landing page to see which one performs better, and make improvements based on the results.

By incorporating these elements into your landing page design, you can increase your chances of converting visitors into leads or customers. Remember to keep your messaging clear and concise, and focus on providing value to the visitor.

8 SEO methods to help optimize your landing pages

Optimizing your landing pages for search engines can help drive organic traffic and increase your visibility online. Here are eight SEO methods to consider when optimizing your landing pages:

1. Conduct Keyword Research

Identify the keywords and phrases your target audience is searching for and include them in your landing page content.

2. Optimize Page Titles and Meta Descriptions

Ensure that your page titles and meta descriptions accurately reflect the content of your landing page and include relevant keywords.

3. Use Header Tags

Use header tags (H1, H2, H3) to structure your content and make it easier for search engines to crawl and understand your page.

4. Include Alt Text for Images

Include descriptive alt text for your images to help search engines understand the context of your visuals.

5. Use Internal Linking

Include internal links to other relevant pages on your website to help search engines understand the hierarchy of your website.

6. Optimize for Site Speed

Ensure that your landing page loads quickly, as site speed is a key factor in search engine rankings.

7. Make Your Landing Page Mobile-Friendly

Ensure that your landing page is optimized for mobile devices, as more and more people are browsing the internet on their smartphones.

8. Measure and Analyze Your Results

Use analytics tools to track your search engine rankings and traffic, and make improvements based on your findings.

By implementing these SEO methods, you can increase the visibility of your landing pages in search engine results and attract more targeted traffic to your website.

Final words

Website landing pages are an essential element of any online marketing strategy. They are specifically designed to convert visitors into leads and customers by providing a clear and compelling message, a user-friendly design, and a straightforward call-to-action.

A well-designed landing page can significantly increase the effectiveness of digital marketing campaigns by improving the conversion rates and ROI. However, creating effective landing pages requires careful planning, testing, and optimization, as well as a deep understanding of the target audience and their needs.

By following best practices and continually refining landing pages, businesses can improve their online presence and drive more leads and sales. Overall, landing pages remain a powerful tool in the digital marketer’s toolbox and should not be overlooked.

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