When its time to redesign your website

Troy Chillingworth

When It’s Time to Redesign Your Website

When should you redesign your website?

In this article we are  talking about “When it’s time to redesign your website”! If you’re running a website, you already know how important it is to keep up with the latest design trends and ensure your site is user-friendly. But sometimes, even a great-looking website can start to feel outdated and fail to meet the needs of your audience. That’s where a redesign comes in! In this article, we’ll explore some signs that suggest it’s time for a website overhaul and give you tips on how to make the most of your redesign. So, grab a cup of coffee, get comfortable, and let’s dive in!

What makes a website look dated?

Outdated Design

One of the most obvious signs that a website looks dated is an outdated design. This could include elements like small, hard-to-read fonts, clunky layouts, or overly flashy graphics. Design trends are constantly evolving, and what looked fresh and exciting a few years ago may now seem tired and clichéd. A website with a dated design can make your brand look behind the times and give the impression that you’re not keeping up with the latest industry developments.


Another factor that can make a website look dated is a lack of responsiveness. With more and more people accessing the internet on mobile devices, it’s essential that your website is optimized for smaller screens. If your site isn’t mobile-friendly, it can be frustrating to navigate and make visitors quickly lose interest. Moreover, search engines like Google now prioritize mobile-friendly websites in their search rankings, so having a responsive design is critical for ensuring your website is discoverable.


A website that looks dated may have a lack of modern functionality. For example, if your site still relies on outdated plugins or scripts, it may be prone to glitches or security vulnerabilities. Additionally, if your website is slow to load or has a confusing navigation structure, visitors are likely to quickly lose patience and move on to a competitor’s site. By keeping up with modern web development practices, you can ensure that your website is both secure and user-friendly, which will help keep visitors engaged and coming back for more.

Does website redesign affect SEO?

Yes, website redesign can affect SEO, as it involves changes to the website’s structure, content, and design, which can impact how search engines crawl and index the website. However, a website redesign can also improve SEO if done correctly.

Here are some factors that can affect SEO during a website redesign:

URL structure

If the URL structure changes during the redesign, it can affect the website’s rankings in search engines. It’s important to ensure that the new URLs are optimized for SEO and that proper redirects are put in place.

Website URL Structure explained
Image from Wikibooks


 Website redesign often involves changes to the website’s content, including adding, deleting, or reorganizing pages. It’s important to ensure that the content is optimized for SEO and that any changes to the content do not negatively impact the website’s rankings.

Site speed

Website redesign can impact site speed, which is a ranking factor for search engines. It’s important to ensure that the new website is optimized for speed and that it loads quickly on all devices.

Mobile optimization

With more and more people using mobile devices to browse the internet, mobile optimization is crucial for SEO. A website redesign should ensure that the website is optimized for mobile devices and that it provides a great user experience on all devices.


Backlinks are an important factor in SEO, and website redesign can impact the website’s backlink profile. It’s important to ensure that any changes to the website do not negatively impact the website’s backlinks.

To minimize the impact on SEO during a website redesign, it’s important to work with an experienced SEO professional who can guide you through the process and ensure that the new website is optimized for search engines. Additionally, it’s important to conduct thorough testing and analysis before and after the redesign to ensure that any issues are identified and addressed promptly.

Backlinking to website pages example

The proven 7 step process for redesigning your dated website

Breathe new life into your online presence using this 7-step process for redesigning your dated website.

1. Define Your Goals and Objectives

Before starting any website redesign project, it’s essential to define your goals and objectives. What do you want to achieve with your new website? Do you want to increase traffic, generate leads, or improve user experience? Understanding your goals and objectives will help you create a website that meets your needs and delivers the desired results.

2. Analyze Your Existing Website

Once you’ve defined your goals and objectives, the next step is to analyze your existing website. Conduct a thorough evaluation of your website’s strengths and weaknesses, and identify areas that need improvement. Look at your website from a user’s perspective and determine what works well and what doesn’t.

3. Conduct User Research

User research is a critical step in the website redesign process. It involves gathering insights into your target audience’s preferences, behaviors, and needs. Conduct surveys, interviews, and focus groups to collect data on your users. Use this information to inform your website design decisions and create a website that caters to your users’ needs.

4.  Develop a Content Strategy

Content is king on the internet, and your website’s content plays a crucial role in attracting and engaging visitors. Develop a content strategy that aligns with your goals and objectives. Determine what type of content you need, how often you’ll publish it, and who will create it. Ensure that your content is relevant, valuable, and easy to consume.

5. Create a Wireframe and Prototype

A wireframe is a visual representation of your website’s structure and layout. It provides a blueprint for your website’s design and helps you visualize how your website will look and function. Once you’ve created a wireframe, develop a prototype that simulates how your website will work. Use the prototype to test your website’s functionality and usability.

Layout of a website

6. Design and Develop Your Website

With the wireframe and prototype in place, it’s time to design and develop your website. Use the insights you’ve gathered from user research to inform your design decisions. Ensure that your website is visually appealing, easy to navigate, and optimized for all devices. Work with a developer to build a website that meets your needs and aligns with your goals.

7. Launch and Evaluate

Once your website is complete, it’s time to launch it and evaluate its performance. Monitor your website’s traffic, engagement, and conversion rates. Use analytics tools to gather data and insights into how users are interacting with your website. Use this information to make informed decisions about future updates and improvements.


Redesigning a dated website can be a challenging task, but it’s essential to stay relevant in today’s digital age. By following these seven steps, you can create a website that meets your goals and delivers the desired results. Remember to focus on your users’ needs and preferences, develop a content strategy, and continually evaluate your website’s performance to ensure that it stays fresh and relevant.


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