Website user experience featured image

Troy Chillingworth

How to fix poor user experience on an old website?

User experience (UX) is crucial for a business website because it directly affects the satisfaction and loyalty of the site’s visitors. Good UX design can make the difference between a user staying on the site and completing a desired action, such as making a purchase, or leaving the site and going to a competitor. Additionally, good UX can improve the site’s search engine optimization (SEO) and increase conversions, leading to improved business outcomes. Overall, UX is an investment in the success of a business website.

Here are 8 ways to improve the user experience on an old website:

  1. Optimize website speed: Slow page load times can significantly impact user experience, so it is crucial to optimize website speed.

2. Make website responsive: With the increasing use of mobile devices, it’s important to ensure that the website is responsive and works seamlessly on different screen sizes.

3. Streamline navigation: Make the navigation simple, intuitive and user-friendly so that users can find what they are looking for easily.

4. Improve website content: Ensure that the website content is clear, concise, and up-to-date. Use high-quality images and videos to make the content more engaging.

5. Incorporate feedback: Collect feedback from users and use it to improve the user experience.

6. Use modern design elements: Update the website design to incorporate modern design elements and make it visually appealing.

7. Utilize analytics: Use website analytics tools to monitor user behavior and identify areas that need improvement.

8. Make website accessible: Make the website accessible to users with disabilities, including those with visual, auditory, and motor impairments.

Optimize website speed

Here are some techniques to optimize website speed:

Minimize HTTP requests

Reduce the number of elements on a page that require separate HTTP requests.

Minimize file sizes

Reduce the size of images, videos, and other media files, and optimize their format to make them load faster.

Use a Content Delivery Network (CDN)

A CDN can help distribute website content from multiple locations, reducing the load time for users in different regions.

Enable browser caching

Browser caching allows frequently accessed resources to be stored locally on a user’s device, reducing the time required to retrieve them

Minimize use of plugins

Unnecessary plugins can slow down a website, so it’s best to only use the ones that are essential for the site’s functionality.

Minimize the use of redirects

Redirects can significantly slow down page load times, so it’s important to minimize their use.

Minimize the use of JavaScript and CSS

Minimize the use of JavaScript and CSS, or use tools like minifiers to reduce their size.

Use a fast and reliable hosting service

A fast and reliable hosting service can help ensure that the website loads quickly and reliably.

By implementing these techniques, you can significantly improve the speed of an old website and provide a better user experience.

Website responsive

You can use the following techniques to make your website responsive:

Use CSS media queries

CSS media queries allow you to apply different styles to different screen sizes, ensuring that the website looks and works great on all devices.

Flexible grid-based layout

 A grid-based layout with flexible grid columns and rows makes it easier to adjust the layout to different screen sizes.

Use responsive images

Images should be optimized to fit different screen sizes, so that they don’t become stretched or distorted on smaller screens.

Optimize touch targets

Touch targets, such as buttons and links, should be large enough to be easily tapped on mobile devices.

Use mobile-friendly fonts

Ensure that the font used on the website is easily readable on mobile devices, and adjust the font size as needed.

Make the navigation menu mobile-friendly

A mobile-friendly navigation menu that can be easily opened and closed is important for a good user experience on mobile devices.

By implementing these techniques, you can make your website responsive and provide a better user experience for users on all device

How to streamline navigation?

Here are some ways to streamline navigation on a website:

Keep it simple, make the navigation simple, intuitive, and easy to use.

Use clear and descriptive labels for each section of the website, so that users can easily find what they are looking for. Organize the content into logical categories and subcategories, and ensure that the navigation reflects this structure.

Highlight the most important sections of the website, such as the home page and the most popular pages, to make them more accessible to users.

Ensure that the navigation is consistent throughout the website, so that users can easily find what they are looking for, no matter where they are.

Use drop-down menus to allow users to access multiple sections from a single menu item, making the navigation more compact and efficient.

Ensure that the navigation is accessible to all users, including those with disabilities, by using clear and descriptive labels, keyboard navigation, and other accessibility features.

By implementing these techniques, you can streamline the navigation on your website, making it easier and more intuitive for users to find what they are looking for.

How to improve website content?

Provide valuable and relevant information that meets the needs and interests of your target audience.
Keep it up-to-date by regularly updating the website content to ensure that it remains accurate, relevant, and fresh. Use an engaging writing style that is easy to read, and avoid using technical jargon or complex language.
Use high-quality images and videos to make the content more engaging and visually appealing.
Make the content scannable by using headings, subheadings, bullet points, and other formatting techniques that make it easier for users to quickly find what they are looking for. Use keywords effectively in the website content to improve search engine optimization (SEO) and make it easier for users to find your site.
 Keep the content concise, and avoid using excessive text that is not necessary and proofread and edit the content to ensure that it is error-free and professional.

By implementing these techniques, you can improve the quality of your website content, making it more valuable, engaging, and accessible to your target audience.

Content creation in the planning

How to implement feedback to your website?

Here are some great ways to implement feedback to your website:

Contact form

Provide a contact form on the website that allows users to submit feedback, suggestions, and questions.

Live chat

Implement live chat on the website, allowing users to get real-time support and assistance.

Social media

Use social media platforms like Twitter, Facebook, and Instagram to engage with users and receive feedback.


Use surveys to gather feedback from users about different aspects of the website, such as its design, functionality, and content.

Analytical tools

Use analytical tools like Google Analytics to gather data about user behavior, such as which pages are the most popular, and how users interact with the site.

Monitor reviews

Monitor reviews and ratings posted by users on different platforms, such as Google Reviews, TripAdvisor, and Yelp.

By implementing these techniques, you can gather valuable feedback from users, which can be used to make improvements to your website and enhance the user experience.

What modern design elements should you use for your website?

Here are some modern web design elements that you can use for your website:

Use bold and eye-catching typography to make a statement and grab the attention of visitors.

Use a minimalist design style that emphasizes simplicity and clean lines, which can make the website look modern and stylish.

Implement material design, which is a design language that was developed by Google, and is based on a mix of flat and gradient elements.

The use of color gradients creates a modern and dynamic look, by transitioning smoothly from one color to another.

Go with bold and vibrant colors to add personality and impact to your website, and to make it stand out from others.

Apply asymmetrical layouts, which involve breaking away from traditional symmetrical designs and using elements of surprise to create visual interest.

Incorporate interactive elements into the website, such as hover effects, animations, and microinteractions, to make the user experience more engaging.

Use responsive design, which allows the website to adjust its layout to different screen sizes, ensuring that it looks and works great on all devices.

By incorporating these modern design elements, you can create a website that is stylish, engaging, and user-friendly, and that stands out from others.

Google Analytics result

How to utilize analytics?

Here are some ways to utilize analytics to improve your website:

Track user behavior

Use analytics tools, such as Google Analytics, to track user behavior on your website, such as pageviews, bounce rate, time on site, and conversion rate.

Identify trends

Analyze the data to identify trends and patterns, such as which pages are the most popular, which sources drive the most traffic, and which devices are used the most.

Monitor traffic sources

Monitor the sources of your website traffic, such as search engines, social media, and referral sites, to understand where your users are coming from.

Optimize for search engines

Use analytics to monitor and optimize your website’s search engine optimization (SEO), by tracking important metrics like organic traffic, keyword rankings, and click-through rate.

Track conversion rate

Track the conversion rate of your website, which is the percentage of visitors who take a desired action, such as filling out a form, making a purchase, or signing up for a newsletter.

A/B testing

Use analytics to conduct A/B testing, which involves testing different versions of a website or page to see which one performs better.

Monitor user engagement

Monitor user engagement, such as the number of comments, shares, and likes, to understand how users interact with your website and its content.

By utilizing analytics, you can gain valuable insights into how your website is performing, identify areas for improvement, and make data-driven decisions that can enhance the user experience and increase conversions.

How to make your website more accessible?

Here are some ways to make your website more accessible:

Use semantic HTML tags, such as headings, lists, and tables, to structure the content in a way that is easily understandable by assistive technologies like screen readers.

Add descriptive alt text to images to provide a text description for users who are visually impaired.

Provide transcripts for audio and video content to allow users who are deaf or hard of hearing to access the information.

Ensure that the website is fully keyboard accessible, so that users who have difficulty using a mouse can navigate the site using only their keyboard.

Use proper color contrast, to ensure that text is easy to read for users with visual impairments, and that links are easily distinguishable.

Ensure that the website is mobile-friendly and responsive, so that users can access it on any device, including smartphones and tablets.

Use ARIA (Accessible Rich Internet Applications) standards to provide additional information and context to assistive technologies, making it easier for users with disabilities to understand and interact with the website.

By making your website more accessible, you can reach a wider audience, including users with disabilities, and provide them with a better user experience

In summary…

User experience (UX) is critical for the success of a business website because it directly impacts user satisfaction, engagement, and conversions. A good UX design focuses on making the website easy to use, accessible, and enjoyable for the users, resulting in a positive user experience. A poor UX design, on the other hand, can lead to frustration, confusion, and a high bounce rate, which can negatively impact the business.

Additionally, user experience affects the reputation of a business and can influence customer loyalty. A website with a positive user experience can increase brand recognition and trust, resulting in increased customer loyalty and higher conversion rates. In the long run, investing in UX design can pay off in increased traffic, higher sales, and improved customer satisfaction.

In conclusion, user experience is crucial for a business website because it affects the user’s perception of the brand, leads to increased customer satisfaction and loyalty, and has a direct impact on the success of the business.


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