Small business website design is big business; however, many small businesses still don’t have a website. Why not stand out from the crowd by creating one to increase your brand awareness and get your name out there?
Put your business on the map; you won’t regret it!
Before creating a website, you should consider the purpose of the website and what results you want to get from it. A good website is essential for the success of your business. Small business website design is important to increase your rankings and online traffic.
- Clearly describe what your website is about
- Confident and trustworthy About Us Page
- Call to Actions
- High-Quality Content
- Optimized UX (user experience)
- Mobile-Friendly Design
- Robust Content Management System
- Visually Attractive Design
- Analytics reporting
- Working with the right Web Design Company
We can help you when creating your website and reviewing your small business website design. Check out our top 10 components that your website should have for it to be a success.
1. Clearly Describe What Your Website Is About
Your website Homepage needs to grab your visitors as soon as they view it. If you don’t have their attention in the first seconds, you lose them, and the chances are they won’t come back.
It should tell visitors exactly what you do and what you can offer and should be concise. You don’t want potential customers becoming distracted by lots of different content on your small business website design.
You should have a hero image that shows a visual representation of the services or products that you offer.
2. Confident and Trustworthy About Us Page
You should have an About Us page that’s easily found on the Homepage. Once visitors see what you’re offering, they will want to know more about you and your company.
Don’t be afraid to use your personality on this page. People like to deal with human beings that have lived a little. If you have an interesting story behind your business, why not share it?
3. Call To Actions
A clear call to action helps your visitors understand what you want them to do when on your website. If you have a special offer, shout about it; if you want them to contact you for a free quote, tell them.
There’s no time for them to be choosing lots of different options. Your small business website design should make it easy for your visitors. They will then come back to you and will share the details with their friends.
4. High-Quality Content
The content on your website should be easy to read and engaging for the visitor. It should be valuable information with no waffle and well written. There should be no jargon so as not to confuse, and the tone should be appropriate and on-brand.
- Visual appeal.
- Valuable and engaging information.
- Short and concise content.
- Formatting and layout.
Fresh content is important, so make sure that it’s updated regularly to keep your visitors coming back and help with your SEO. This could be via blogs, videos or articles to keep the interest and increase your website traffic.
5. Optimised UX (User Experience)
The UX (User Experience) is key to the success of your website. You should make sure that you create an enjoyable UX that’s also valuable. Understanding your customers is important, and understanding the customer journey when using your website will help you create something amazing.
Your website pages should load quickly, and they should be user friendly. Navigation of the site should be simple; all visitors should find exactly what they want as soon as they try.
Optimised UX will get visitors to return to your website and also tell their friends to visit. This will increase your brand reputation, your website traffic, and ultimately your sales and profit. The UX is a key element of your small business website design.
6. Mobile-Friendly Design
Websites are now being accessed more often from a mobile. You need to make sure that your website still looks great when accessed this way. It should load quickly, and the information should be clear and formatted correctly.
A complicated website is difficult to navigate and use on a computer; imagine this on a smaller smartphone. A simple website can still give the information needed but makes life a whole lot easier.
A responsive website will ensure that content is shown correctly on every device used to access the website; this makes it mobile-friendly without losing any of the information.
7. Robust Content Management System
A content management system (CMS) is a software program used to create and manage your digital content. A good CMS is not difficult to use and doesn’t need much technical knowledge to understand it.
There are lots of CMS out there, and you should choose one that’s designed for your needs.
8. Visually Attractive Design
First impressions count, and you need to make sure that you make a great first impression on your website visitors.
Your small business website design can be overwhelming at the start. What colours do you use and what images? Colours are important and should match your brand identity. Colours can evoke feelings and can trigger different responses, so they should be neutral and simple where possible. Lots of bright colours will make your website difficult to read.
The font used should be simple and consistent, the same as any images added to your website.
9. Analytics Reporting
You can use analytics reporting to track and analyse information about your website visitors. This can include:
- Who your visitors are.
- How they found your website.
- How they navigate your website.
- What actions they take while on your website.
Google Analytics is one of the most popular tools to help you get a better understanding of your website and your digital customer activity.
10. Working With the Right Web Design Company
Finding the right web design company is key to having the right website for your small business. You should speak to many web designers before making your decision. Your small business website design company should understand and share your goals and objectives.
Check out their website. If they’re going to design a website for your business, you should make sure that their website is inspirational with clear, concise information.
Take a look at reviews and examples of their work. Have they got previous experience in your industry?
Web Design is our passion.
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